How Is Digital Shelf Signage Transforming the Way Stores Communicate with Shoppers?

 ​Now stores are using cool screens to communicate with shoppers. These are screens that display moving pictures and words. It’s like a fun movie playing while you shop. It’s a new form of messaging to shoppers — digital shelf signage. It helps stores tell you about cool stuff you can buy.

Making Shopping Fun and Easy

At Highlight, shopping should be fun. Digital shelf signs are, basically, screens that we place in our stores that can show pictures, videos and text. It helps stores notify digital shelf signage you of new products and special offers. Well with these cool screens, stores can communicate things to you in an entertaining line. You get to find out about all the cool things just by walking around the store.

Playing Games While Shopping

Have you ever played a game on your phone or tablet? Well now, you can play games at the store as well. Our digital shelf signs allow you to touch the screen and play fun games while shopping. Its actually like having a mini arcade in store. Interactive signs make shopping easier, and they keep you coming back to the store.

Finding What You Like

When you enter a shop, wouldn’t it be nice if that shop already knew what you liked? Using Highlight's digital shelf signs, stores can put products in-front of you that you may want. The digital shelf edge labels use special technology to learn about what you like and show potential purchases. It’s like having an assistant who understands exactly how you like things.

Helping Workers at the Store

Have you ever looked at a giant list of things to get at the grocery? Keeping track of it all can be difficult for workers. Such could be the case with Highlight’s digital shelf signs, which make it easy for stores to adjust prices, update rearview images and display special messages to shoppers. This enables stores to operate more efficiently and byoredoor. Write to us at audit@nytimes.

Following the information on what shoppers want

Do you know what data is? There is no data that contains information to us for several things. Stores can also collect data on what shoppers like to buy, through Highlight’s digital shelf signs. This allows stores to gain more insight into their customer base and present them with relevant products. Which is sort of like having a super smart computer that makes stores aware of your preferences even before you order. 

Background: Labels on shelves are digital signs enticing shoppers. The digital shelf edge tag make shopping cooler and better, with these screens. Highlight – enhancing your shopping experience. So the next time you are in store, keep an eye out for our digital shelf signs and prepare to be introduced to a whole new shopping experience.