Electronic shelf labels vs traditional labels: Who will be the future of the retail industry?

 That store once upon a time, you might have noticed paper labels on the shelves. And these labels were critical, because they governed prices for each purchase you could make. But that’s changing now with a new technology known as electronic shelf labels. These labels are almost miraculous because they allow you to change prices on shelves with a click of a button. Read more about how these electronic shelf labels are having a huge impact in stores all over.

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What are Electronic Shelf Labels?

Electronic shelf labels are small screens used for displaying item prices on a store's shelves. Then, using a central computer, stores can change the prices on these electronic labels instead of having to print new labels at all times. So it allows them to move their prices quickly and simply.” This reduces the store's time and money spent on paper and switching them out every single time a price goes up or down, and eliminates the chance of making mistakes since it is digital. It makes everything much smoother running for everyone involved.

Comparing Costs and Benefits

You may assume at first that electronic shelf labels cost more than your regular paper labels. However, a lot of people might be afraid that using this new technology would be too expensive. But in the long term, electronic shelf labels can save stores a ton of money. Stores have to spend to print new labels all the time with paper ones, and that can be costly very quickly. Electronic shelf labels, however, have a one-off cost for the technology itself. That means after the first cost, they can actually save money over time. And electronic shelf labels help avoid errors in pricing, which can cost stores even more money down the line. Correct prices make customers happy and create fewer issues for stores, so ensuring that prices are accurate is extremely important.

The Future Potential of Electronic Shelf Labels

With the advent of technology, many stores believe that electronic, shelf labels are all set to revolutionize the future of shopping. Since more people are buying products online, a regular shop needs to find a way to stay competitive to bring customers in through its doors Electronic shelf labels can enable stores to keep pace with the rapid rate of online shopping by helping them to update price and special offers on the fly. When something goes on sale or a price is modified, it can be updated in seconds, like an online store. It also gives stores valuable information on what customers like to purchase. When electronic shelf labels retail stores make sense of shopping habits, they can better decide which products to use and how to price them, meaning an easier and more pleasant experience for everyone.

THE NEW YORKERWhy Stores are Switching to Electronic Shelf Labels

I visited stores to discover what led to their move to electronic shelf labels. So, one of the biggest reasons is these labels can surely help improve the customer experience. Unlike paper labels, customers can quickly find the cost without searching for a paper label. It also allows for shopping to be quicker and more convenient. Then, there are electronic shelf labels that can include more information than paper labels, including product reviews or nutritional information. This additional information allows consumers to make a better decision before making a purchase, and ensures they are satisfied with their buy.

Here’s How Electronic Shelf Labels are Transforming Shopping

Smart price tags are making the retail sector a lot more efficient and consumer-friendly The retail electronic shelf labels allow the store to have an instantaneous price change, update a promotional, and know relevant data about consumers behavior. This kind of information is useful for stores to stay competitive in a digital age. So the next time you go to a store, pay attention to the shelves and see if you can spot the electronic shelf labels that are transforming our shopping experience. While not solely about prices, these labels help ensure a better shopping experience for all. Just keep in touch, Highlight is always ready to light up your shopping journey with our numerous electronic shelf labels!